How To Make Traffic Line Up Like Ants To Your Site

Interesting take from Seth Godin on the soda tax proposed in New York http://sethgodin.typepad.com/seths_blog/2010/04/rights-and-responsibilities.html

I find it fascinating that companies can sell a product that’s (supposedly) bad for you, they have alternatives available (including diet, water, and other beverages), and yet won’t help their customers move to the healthier alternatives. This isn’t tobacco where there is no healthier alternative, you either smoke or you don’t – here they could help wean people off full HFCS sodas to diet without losing their market or their sales.

This seems typical big company head in the sand thinking – if we fight it we keep the status quo. But look what happened to the auto companies who fought change – they lost market share to competitors who did listen and respond.

After reading how the banks are still massaging their balance sheets i would like to (just once) see a large company do the right thing.

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Seth on the sweet soda tax

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Now that you know the importance of link building, you have to consider if link building services are worth your time and money. By now, you should know that link building is just about the most important thing you need to consistently spend time on in order to get good search rankings and get free [...]
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If you enjoy computers and want to be part of the fast-paced internet-based world, perhaps a career in online reputation management and SEO would be just the job for you. There are several benefits to starting out on your own. One, you can work from home and have complete flexibility of your time and hours. And two, there is no special degree or certification required. And for many who are facing uncertainty in the job area, they are benefits you may not want to pass on.
But before you go and quit your day job, be warned there are many challenges should you decide enter this field. With the internet taking up a larger and larger portion of our lives it is natural that it would provide many jobs as well. As a result, there hundreds, perhaps thousands, of individuals claiming to do SEO. On the flip side there are many well established companies that control much of the market for online reputation management. Elixir Interactive is one such company. They offer many SEO and reputation management services and deliver what they promise.
Another important aspect in beginning such a career is experience. Understanding the way that search engines operate and the algorithms that they use is essential to any successful career. It is not something that you can just pick up over night. You must also stay on top of the constant updates and changes that the internet and search engines make. There is also the threat that SEO analyst could become obsolete as search engines become more refined and natural in their search patterns. Many companies, especially the larger ones, are deciding to move in-house for their marketing and SEO needs. Unfortunately there is not much room to move around, or up, with such a position.
Online reputation management and SEO is an important part of our internet based world; however, pursuing it as a career is not for the faint of heart.

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Making a Career of Online Reputation Management

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Search engine optimization or for short SEO, explains the procedure where in the quality and the volume of the online traffic to a specific web site derived from the search engine is optimized. Search engine optimization is basically aimed at propping up the web site through enhancing their position or ranking in the various search engines listing at the time when the users query interrelated key phrases or keywords.

Internet promotion in the form of the search engine optimization enables the online businesses to incarcerate a superior consumer stand. As such, the key objective behind owning a web site is to make certain that the leads are transformed in sales.

When the user types a specific key phrase or key word, the rank of the site automatically increase due to SEO, thus more traffic is generated and may be more sales are made. Nevertheless, a web site must contain specific key phrases and key words which are directly associated with the nature of the business, services and products offered by you.

Per se, the web site of your company must be consumer related and should contain specific information, which is straightforwardly applicable with whatsoever the customer is searching for on the Internet. In this manner, due to the nearness in match the web site will have a top page ranking.

An additional search engine optimization tip to increase the ranking of a web site is to try and make a good number of the incoming links of superior quality. This is important as the links help in to derive increased traffic on a web site and this in return will help to improve ranking in the search engine lists.

Link Building Ideas

Repspinner (or is that Rep Spinner) appear to be putting up fake bad reviews of companies and calling the company or emailing them to get the complaints removed. Fionn Downhill discusses her issues with a potential Rep Spinner scam on her blog at http://www.fionndownhill.com/2010/03/25/repspinner-warning-reputation-management-scam/

Fionn details various telltale giveaways that the reports are bogus including:

• They mention the owner of Elixir Interactive is a man (first Fionn has heard of that).
• They say that Elixir uses telemarketers – they never have.

These are the two easiest claims to refute, the other claims are bogus too.

So is Repspinner involved? Fionn contacted their US phone number who denied any link to Rep Spinner and started complaining about the number being a home address and she had a baby asleep in her house. At  this stage Jessica at Rep Spinner has not contacted Fionn so until they do we have to assume this scam is not being run by RepSpinner, it just appears to be.

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Repspinner Scam – Beware Possible Rep Spinner Scam

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link building tips – Google Blog Search

Link building is basically the process of acquiring incoming links to a website for the sake of traffic and search engine rankings.
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