This week’s installment of Infographic Friday is courtesy of KISSmetrics. A question I’ve often been asked is “what should my bounce rate be?” And of course, the pat consultant answer is “it depends.”

According to this data, the average bounce rate is 40%, which is interesting. But whether your target bounce rate should be 40%, 30% or 15% depends on your industry, what type of page (home page, product page, which product, etc), and even what traffic source or referring keyword…

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