Archive for October, 2011

Increasing transparency and choice with ads on search and Gmail

Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just as useful as any other information on the web, we try to make them as relevant as possible for you. Over the coming weeks, we’re making improvements to provide greater transparency and choice regarding the ads you see on Google search and Gmail. Soon, you’ll be able to learn more about these ads by clicking the “Why these ads” link next to ads on Google search results and Gmail…

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Potential Usage & Brand Signals for Panda

Google collects a lot of information on individuals & can have some level of confidence if the person is a real person or not based on things like their history of email usage, if they have a credit card on file, how they interact with other high confidence real accounts, how many people are friends with them on Google+, usage of an Android cell phone, their search history, etc.

Google doesn’t need all those signals on any individual, just some blend of them…

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SearchCap: The Day In Search, October 28, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results

    Google has rolled out a few changes to how it shows results that use the rel=author markup. Some of these are things that have been spotted in testing in recent weeks, so today’s announcement formalizes how that markup will display in Google’s search results…

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Are You Making any of These 6 Blog Content Mistakes?

href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://windmillnetworking.com/wp-content/uploads/2011/10/Unsure-Woman-Blog-Content-Mistakes-Idea.jpg"> class="alignright size-full wp-image-5108" title="Unsure Woman Blog Content Mistakes Idea" src="http://windmillnetworking.com/wp-content/uploads/2011/10/Unsure-Woman-Blog-Content-Mistakes-Idea.jpg" alt="" width="234" height="155" />I get asked by a lot of companies as well as bloggers as to ideas on what they should be blogging about.  My golden rule, as a tool of href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx" target="_blank">Inbound Marketing, is to try to blog about topics that my potential clients might be interested in.  As you know, I believe a title="5 Sound Reasons to Begin Your Small Business Social Media Marketing with a Blog" href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://windmillnetworking.com/2011/08/11/5-sound-reasons-to-begin-your-small-business-social-media-marketing-with-a-blog/" target="_blank">blog should be an essential component of any social media strategy.  Now, since I provide consulting and coaching services to companies as well as sell books to individuals, my target audience is pretty broad.  However, I always try to blog to showcase my expertise as well as attract a loyal following by providing resourceful, and hopefully insightful, advice.

I don’t think any of this is earth-shattering information, nor am I alone in this pursuit.  However, I see a lot of bloggers, and sometimes even companies, pumping out content that make me scratch my head as to what their objective is.  Perhaps it is an issue, brought up in an earlier blog post about asking bloggers to href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://windmillnetworking.com/2011/08/31/stop-business-blogging-start-thinking-advice/" target="_blank">stop blogging and start thinking, of writing skills and/or style.  Blogging is an investment of time, and just like everything else in life (and especially in social media), it can become a time suck with no title="There’s No Such Thing as Social Media ROI – It’s Called Business ROI" href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://windmillnetworking.com/2011/07/14/why-no-social-media-roi/" target="_blank">ROI.  While every blogger will have a unique audience as well as objective, if you are not getting the volume of website visits or amount of retweets that you would like, ask yourself if you are making 1 of these 6 blog content mistakes: id="more-5104">

  • Personal Issues – If you are trying to blog about your persona and want to share your life with your readers in hopes that it creates a bond which leads to a friendship, great.  But if not, ask yourself what the objective is of sharing your personal life with the world.
  • Tools That Only Affect a Small Number of People – A lot of people are blogging about title="4 Things Triberr Reminded Me about Twitter" href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://windmillnetworking.com/2011/07/05/triberr-twitter-blog-review/" target="_blank">Triberr these days, but considering that it is a tool only used by a small number of bloggers, those that don’t blog might not be interested. Once again, think about your target market.
  • Irrelevant Interviews – Hey, I know that as a blogger, it requires time, creativity, and a lot of drive to pump out consistently high quality content.  Having guest blog posts and interviewing others is a great way to give yourself a mental break in crowdsourcing content. But the person and or content that you provide in the interview MUST be aligned with your content strategy. If not, it doesn’t serve any purpose and merely dilutes your branding.
  • Rebroadcasting the News – This is my pet peeve. Don’t try to imitate Mashable, TechCrunch, or any of the other major players because you can’t. If Facebook releases a new interface, don’t feel compelled to blog about it unless you are adding some significant value.  What can I get from your blog post that I can’t find elsewhere?  Same goes with products that YOU might think are cool, but is it relevant to THEM, your target audience?
  • Sharing a Video – Congratulations! You just uploaded a great video on YouTube. Don’t just share it in your blog – frame it. Add some value to it by providing some background information or going into more depth about the subject. If you don’t include at least 300 words of text, Google probably won’t consider it resourceful content for SEO anyway….
  • A Trite Reflection and Then Asking for a Comment – I get it when you ask questions at the end of blog posts in order to gather engagement. But if you’re going to ask a question, at least give the reader some content! Now, title="10 Things Seth Godin Taught Me about Social Media Marketing" href="http://feeds.feedblitz.com/~/t/0/0/windmillnetworkingblog/~http://windmillnetworking.com/2011/02/08/seth-godin-social-media-marketing/" target="_blank">Seth Godin is someone who can pack a LOT of punch into a small blog post. Unless you can do the same, don’t offer just trite reflections followed by a “What do you think?”  It’s your blog, not Facebook! The less resourceful of content that you provide to your target audience, the more they will tune you out.

This is my idea on how I see blogging – what’s your take on the mistakes that bloggers make?  Or do you completely disagree with me?  Come on – speak up!

Windmill Networking Blog

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Related posts:

  1. Google Places Search – 8, 9 or More Local Results to a Page – This is not a test, I repeat, this is not a test…
  2. Google Continues to Test Integrated Local and Organic Results
  3. Google Ending Local Listing Ad Test in San Francisco and San Diego

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SearchCap: The Day In Search, October 26, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Cats & Dogs Living Together: Bing Promotes Firefox

    If you ever wanted proof that Microsoft has learned that for Bing to succeed, it needs to spread its wings beyond Microsoft, look no further than today’s news that Bing is offering “Firefox With Bing…

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SearchCap: The Day In Search, October 24, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Google Says SEO Is Not Spam

    Matt Cutts, head of the Google’s web spam fighting team, has gone on record by saying Google does not consider SEO to be spam. Matt said outright, “We don’t consider SEO to be spam,” and added that SEO is “a valid way to help people find what they’re looking for via search engines…

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Our favorite tweets of the week Oct 17-Oct 23, 2011

Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers.

The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of the best tweets that we sent out this past week.

Note that this is only a very small selection of the links that we tweeted about, so don’t miss out…

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Google Apps highlights – 10/22/2011

This is part of a regular series of Google Apps updates that we post every couple of weeks. Look for the label “Google Apps highlights” and subscribe to the series. – Ed.

In the spirit of helping people work better together, over the last few weeks we made big improvements to Google presentations, introduced a version of Google Docs optimized for Android tablets, and enabled more dynamic content in Google Sites…

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SearchCap: The Day In Search, October 21, 2011

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

  • Want Better Google Analytics Data? Learn To Tag Your Campaigns!

    One of the most important hurdles to tackle before analyzing data is collecting clean and correct data. There are many ways to make your data more accurate; tagging is one of them…

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