In my opinion, SEO for your competition is one of the more underutilized tactics today. You can try to optimize for your competition’s company name, products, or even comparison searches. In this post, I’ll take you through the process and what to watch out for.

Expect whatever relationship you currently have to become much more adversarial than it is now …Anyone who has done any work in the ORM (Online Reputation Management) space can tell you: until a negative article hits the newspapers or press, there usually isn’t a lot of competition for a company’s name…

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