Archive for June, 2011

1 Hour To Great Results with Sycara

The Sycara SEO tool is great for quick site audits and the results for the time invested are outstanding. The steps for a quick one hour audit are:

  1. Login to your Sycara account.
  2. Add your site to the Sycara system using the ‘Add Site’ menu option – supply the site name and site URL and hit save.
  3. When the ‘Next Steps’ options appear click ‘Visit Site Dashboard’
  4. Gather your list of top keywords and turn them in a CSV format on one line i.e. diamond watch, gold ring.
  5. Under ‘Site Settings’ -> ‘Map Keywords’ click the down arrow on the blue bar and select ‘Add Keywords’ – cut and paste your CSV keyword string here.
  6. To the left of each keyword click the down arrow and ‘Best Page’ option and select a URL to map this keyword to.
  7. From the menu bar select ‘Reports’ -> ‘Report Scheduler’
  8. Click the ‘Create Report’ button, select ‘Keyword Ranking’ and click the ‘Run’ button.
  9. Click the ‘Create Report’ button, select ‘Site Audit’ and click the ‘Run’ button.
  10. Click the ‘Create Report’ button, select ‘SEO Optimization’ and click the ‘Run’ button.

The reports will be complete in about 15 minutes… have a coffee while you wait…

Go to ‘Reports’ -> ‘Report History’

  1. When the ranking report arrives check your site’s rankings – this is your baseline.
  2. When the Site Audit Report is available, click the report and scan down it – any time you see any numbers in the ‘Alert’ or ‘High’ columns click the number and view the recommendations. Correct all the Alerts and as many highs as you can.
  3. When the SEO Optimization Report is available, click the report and scan down it – any time you see any numbers in the ‘Alert’ or ‘High’ columns click the number and view the recommendations. Correct all the Alerts and as many highs as you can.
  4. If you have time left from the one hour allocated correct as many normal issues as you can too.

If this is work destined for another person to implement:

  1. Open up Word or the equivalent.
  2. Screen capture the ranking report and paste into the Word Document.
    For each Keyword add a headline with the keyword – URL combination.
    For each issue in the site audit cut and paste the text into the word document.
    For each issue in the SEO optimization report cut and paste the text into the word document.
  3. For non-keyword mapped URL issues shown in the site audit add these under a section called ‘Other Pages’

All completed in around 30 minutes.

It is recommended these reports are scheduled every two weeks to fully optimize your site in the organic search results.

Post from: Top SEO Tips

1 Hour To Great Results with Sycara

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Comics of the week #82

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Every week we feature a set of comics created exclusively for WDD.

The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers.

These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today.

So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons…

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Happy Birthday AdSense

AdSense is turning eight years old tomorrow! Growing to over two million publishers worldwide since our launch in 2003, we want to thank all of you for helping us expand and thrive.As we celebrate AdSense, we want to share our appreciation for all the AdSense publishers whose innovation has made the last eight years so successful. The Google Display Network is comprised of many AdSense publishers like you: those who offer useful and engaging content for your community and serve as an effective channel for advertisers to connect with audiences…

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Use Hazel and Dropbox and Never Lose Another Presentation

Anyone who travels and speaks at conferences on a regular basis has, at one point or another, forgotten or lost a presentation. If you use a Mac and Dropbox, I’m going to show you how to prevent that from happening.

For me, Dropbox is one of those essential cloud computing tools that makes getting things done easier…First, you are going to need a Dropbox account if you don’t already have one (see my Dropbox Review post)…

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Google Hiring Offer’s Field Sales Staff in 17 Major U.S. Markets

There have been questions about Google’s desire and willingness to ramp up face to face sales in local markets. Their attempted acquistion of Groupon seemed be to focused on a quick development of an on-the-ground, locally focused sales team. Discussions about their early efforts and ability to succeed in selling local revolve around this question. Last week’s job postings indicated that they were looking for new hires in Seattle for “Commerce Sales team [members which will] play a critical role in growing Google’s new Commerce related businesses, such as Google Offers, through large-scale SMB acquisition programs…

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Make More Money by Performing Keyword Research

By Karon Thackston © 2011, All Rights Reserved

Whether you’re a virtual assistant, copywriter, web design pro or search engine optimizer, keyword research is a useful and necessary service you can add to your lineup to make more money.

Anyone with a website or blog who aims to rank high in the search engines can benefit from professional-quality keyword research.

Why Would Others Pay You to Perform Keyword Research?

Because, as a trained professional, you will gather and evaluate data and make confident decisions. You won’t be an amateur who doesn’t understand the finer points of this craft and guesses at which terms are best to use where.

The issue lies in the fact that most people *think* they know how to conduct keyword research.  Either that or they believe it solely depends on search counts.  But because they haven’t been trained and they don’t stay on top of the latest developments, they aren’t aware of the little things that can make a huge difference.

For instance, did you know that Wordtracker presents annual search counts?  Most people believe they deliver daily counts.

They did, years ago, but their website states (in several places) that the search totals displayed on their site are for a 365-day period.  Just imagine if you incorrectly think you’re comparing daily Wordtracker results with monthly Google results?  You’re research is going to be seriously flawed.

An Ongoing Source of Revenue

Conducting keyword research is not a one-time event.  New products and services are coming out all the time.  New ways to describe things are constantly developing. For instance, “search engine copywriting” has gotten several new names over the past few years.  You now hear it called “SEO content writing” or “keyword optimization writing” among other things.

If search engine writers wanted to attract traffic from every possible source, they would need to continually research new keywords to optimize their website pages for.  The same is true for every other industry.  Here’s another example.

There are major differences sometimes in what keywords a company uses and which ones customers use.  A client of mine manufacturers those big inflatable advertising balloons that are shaped like soda bottles or giant products.  The company called these “cold-air inflatables” or other industry-related terms.

Their customers, however, used phrases like “giant advertising balloons” and so forth.

As you can see, there are numerous reasons your clients would need repeated keyword research, meaning you have an ongoing source of revenue IF you learn to do it right.

Is Keyword Research That Hard to Do?

Not when you know how :)   The problem is, most people don’t take the time or spend the money to get professional training.  If you aren’t shown the right way to conduct keyword research, you will almost certainly hang a hard left turn that takes you down the wrong path.  If your research doesn’t produce results for your clients, you’ve wasted your time as well as your clients’ time and money.

Here’s what I recommend.  It’s an ebook I wrote called “Demystifying Keyword Research.” No, don’t worry… it’s not a 0+ complicated ebook that will take you 6 months to read.  In fact, it’s not for sale at all.  But I will GIVE you a FREE copy.

Included in this ebook is everything you need to know to conduct professional-level keyword research, choose the best search terms for various web pages and more.  It’s a mere 25 pages long, but don’t worry: I didn’t skimp on any of the information you need to know.  I just took out all the fluff and boiled down the good stuff into an easy-to-understand, quick-read format.

How do you get your copy of Karon’s free keyword research guide?

Simply click to this page now

http://www.copywritingcourse.com/keywordreport.html and start creating a new and profitable source of income for your business.

Post from: Top SEO Tips

Make More Money by Performing Keyword Research

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Leveraging Social Media to Expand the Power of Sports Marketing

The below post was contributed by my social media strategy consulting client Herbalife. I received no money for publishing it but would like to share their experiences of creating a new social media community for sports fans and what can be learned from it with my readers.

Sports are one of the great shared human experiences. Since the javelin throwing contests of the ancient Pharaohs and the first Olympics in Athens, athletics have been core to our social DNA.

Marketers understand this. They know their relationships with teams and players have unmatched power to build a brand, promote products and create a community of common interest.  Conventional channels for sports marketing, like logo placement on helmets and jersey, generate CPM and reinforce name recognition. But companies are just scratching the surface in terms of the potential of the online channel.

With the growth of social media, the web will become a most important platform for a company’s sports marketing efforts. This is because the medium itself is built around communal experiences. It is a digital extension of that shared human experience that has invigorated crowds since the days of the Parthenon.

Athletic sponsorships are a natural fit for the goals and values of nutritional company, Herbalife, which sells its weight management products through a network of over 2 million Distributors.

Herbalife’s network of relationships with teams and players runs the gamut from superstars to local heroes. Soccer is logical area of focus, given the global reach of the sport. Its sponsorships include Lionel “Leo” Messi and his European football powerhouse FC Barcelona. For those of you who don’t follow pro soccer, Messi recently won the FIFA award for world’s best soccer player for the second year in a row.

With business in over 70 countries, the company has approximately 180 sponsorships of athletes, teams and events across various sports niches. These endorsed athletes run the range from Indianapolis 500 drivers to Attila Vajda, the “golden boy” of flatwater canoe racing in his native Hungary.

For its flagship sports site, www.herbalifesports.com, it was critical to capture the sense of shared community around healthy living that bonds our athletes to the Distributors who sell the products.

At the same time, we faced the same practical challenges that corporate marketing departments face everywhere.

  • How do you generate enough fresh and exciting content to make your site a recurring destination with limited editorial resources?
  • How do you create a relationship between your brand and your athletes so that it doesn’t feel forced or contrived?
  • And finally, how do you find the right balance of messaging around sports and the company products for fans coming to follow their favorite team or player? How do you give them the sports news they crave and introduce Herbalife in a way isn’t a blatant pitch that might turn them off?

To answer these challenges, we created a multi-faceted creative and technical strategy for the sports site:

  • To solve the problem of generating fresh sports, content we reached out to our teams and athletes themselves. We used APIs from Twitter, YouTube, Facebook and Flickr to integrate our sports partners’ social media presence into the content creation process.
  • The site’s content strategy is focused around the user needs – the need for the latest sports news as well as information around how our athletes use Herbalife nutritional products to train and perform. This reinforces the relevance and authenticity of our sports endorsements around products aimed at a healthy lifestyle.
  • Finally, the site understands that sporting information will be essential to an audience that isn’t yet familiar with the Herbalife brand. The site provides news articles, scores, standings and schedules that a fan would expect to find on their favorite team or athlete. Mission number one is to build trust and credibility with sports fans that this is a site worth visiting. Over time, that will translate into a positive relationship with the Herbalife brand.

Like any vibrant community, a web site should create a virtuous circle among its members. In our case, the community is comprised of our company, our athletic partners, our Distributors and users everywhere who are passionate about sports and nutrition. Just like any happy sporting event, whether it’s the World Cup or your neighborhood AYSO game, we want to make sure everyone who shows up has a good time with people who share common interests.

Today’s blog post was contributed by Dmitri Ragano, Senior Manager of the Interactive Team at Herbalife International.

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Google’s Quality Score Patent: The Birth of Panda?

In 2005, Google’s John Lamping was a guest speaker giving a presentation titled On the internet, nobody knows you’re a dog (pdf) to a class at Berkeley on the Quality of Information. In his talk he asked and answered questions such as:

Why is the Daily Californian advertising German pages? How much can the [...]…

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Our favorite tweets of the week Jun 6-Jun 12, 2011

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Every week we tweet a lot of interesting stuff highlighting great content that we find on the web that can be of interest to web designers.

The best way to keep track of our tweets is simply to follow us on Twitter, however, in case you missed some here’s a quick and useful compilation of the best tweets that we sent out this past week.

Note that this is only a very small selection of the links that we tweeted about, so don’t miss out…

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Comics of the week #81

Advertise here with BSA

Every week we feature a set of comics created exclusively for WDD.

The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers.

These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today.

So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons…

SocialTwist Tell-a-Friend


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