Archive for June, 2009

Google PageRank and it’s important

Page Rank is a numeric value given by Google to web pages which represents the importance of web pages on the web. There is a green horizontal bar in Google Toolbar which is known as Page Rank checker. Page Rank value varies from 1 to 10 and the more Page Rank a page has the better trust of visitors on the site. Though some people claim that it’s ridiculous to believe in PR (Page Rank), now it has become a factor to judge the site’s quality and having faith in its brand. So there is no way but to acknowledge the importance of Google PR. Inbound links influence the PR in a big way. When a page gives link to other page, this is generally considered as casting of vote for that page. The more the votes cast for a page, the importance of that page increases. Only the quantity of inbound links does not determine the importance of page, it still depends on the fact that how important those pages are, which cast vote for that page. In other words I can say if a pages gets links from quality pages (obviously PR of those pages are high), then it would have great influence in increment of the PR of that page. So from here we can conclude that for better Page Rank of a page this requires quantitative as well as qualitative inbound links. Page Rank is Google’s way of judging page’s importance. Page’s ranking gets climbing in search results as Page Rank keeps improving.

How to calculate PR of a page?

There is an equation to calculate PR of a page i.e. PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn)). Though the equation was published long time back when concept of Page Rank introduced, this still works well. We are not aware what exactly Google is doing while assigning PR to different pages. So we can use this equation to have some sort of idea for calculating Page Rank of our required sites.

Let’s have a look on that equation. Page ‘A’ gets links from page t1…tn. C is the total nos. of outbound links of each page (t1, t2 … tn) that links to page A and d is the damping factor which is equal to 0.85. So the equation can be rewritten as PR(A) = 0.15 + 0.85(PR(t1)/C(t1) + … + PR(tn)/C(tn)).

This Google PR Checker Tool enables you to calculate the PR of buck of URLs


Search Engine Optimization (SEO) News and Tips

SubmitEaze Honest Review

SubmitEaze is a desktop application that runs similarly to DigiXmas in that you input a set of criteria such as name, URL, titles and descriptions. It also supports all the randomisation you would expect in titles and descriptions so it has plenty of functionality. SubmitEaze has one very distinct advantage over Digixmas in that it is a [...]
SEO Software Reviews

New Ad Planner features: the Ad Planner 1,000 and greater integration with AdWords

Today, we’re introducing several new features that integrate DoubleClick Ad Planner data with other Google advertising solutions. These features help streamline the process of planning and building online ad campaigns and give you useful data for making more informed media planning decisions.
Ad Planner Top 1,000 Most Visited SitesOne of these new key releases is the Ad Planner 1000 list, a list of the top 1,000 global sites on the web by unique users as measured by Ad Planner…

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Roboform Honest Review

Roboform  (download here) is not the same as the other applications I will be looking at in this round up of directory submitters, what makes roboform different is the fact that it isnt a directory submitter at all and if im completely honest it isnt useful to me as a directory submitter. So why the hell [...]
SEO Software Reviews

All Links are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links

In 1997, Google’s founders created an algorithmic method to determine importance and popularity based on several key principles:

  • Links on the web can be interpreted as votes that are cast by the source for the target
  • All votes are, initially, considered equal
  • Over the course of executing the algorithm on a link graph, pages which receive more votes become more important
  • More important pages cast more important votes
  • The votes a page can cast are a function of that page’s importance, divided by the number of votes/links it casts

That algorithm, of course, was PageRank, and it changed the course of web search, providing tremendous value to Google’s early efforts around quality and relevancy in results…

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Advanced Cross Domain Tracking in Google Analytics

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How to protect wordpress blog content from stealing by using plugins

protect-content-copyrightHave you ever experienced to get robbed or theft by anyone? I didn’t mean stealing your property or jewelry, i am talking about stealing your website content.

It’s not enough to write or post content on website, you should be aware of protect your content. Every webmaster or website owner should think about website content protection before its being theft. If you can’t protect your website or blog content someone would become the owner of your content and that would be really pain!!
There is another article on this blog “How to protect blog post from being copied” but now this article shows you how to protect your wordpress blog content by using simple plugins.

People use bots to copy content from other website without even seeing it. I have no idea how the bot works but what i know is how to protect myself. Once you protect your blog, you don’t have to spend time to concern about its content protection anymore.

Here is two very important issue i am going to discuss.
1. Copyright Decliaration
2. Copyright Protection

1. Copyright Decliaration
When you are publishing any content or article on your website you need to put a clear copyright notice on your blog post to declare who is the right owner of the content.

I found few plugins for wordpress blogs, which can declare your copyright message autometically

Simple Feed Copyright
Simple Feed Copyright is a wordpress plugin that will add a simple copyright notice at end of full text articles in your atom / RSS feed. A notice gets attached at the bottom of feed articles – “Copyright Year. BlogName. All Rights Reserved”. The BlogName is linked to your blog url.

wp-copyrighted-post
Adds copyright notice in the end of each post of your blog.
Available admin page languages:
English
Russian
Belarus
Simplified Chinese
If you have created your own language pack, or have an update of an existing one, you can send .po and .mo files to me so that I can bundle it into wp-copyrighted-post. By minimus.

Get Custom Field Values
Use widgets or template tags to easily retrieve and control the display of any custom field values/meta data for posts or pages.

The power of custom fields gives this plugin the potential to be dozens of plugins all rolled into one.
This plugin allows you to harness the power of custom fields/meta data. Use the “Get Custom Field” widget, the [custom_field] shortcode (which has a sidebar widget to help you build the shortcode), or one of six template tags to retrieve and display custom fields. Find a custom field for the current post, a
specified post, a recent post, or randomly. And for the custom field values found by the plugin, you may optionally specify text or HTML to appear before and after the results. If nothing is found, then nothing is display (unless you define text to appear when no results are found). If multiple results are found,
only the first will be displayed unless you specify a string to be used to join the results together (such as “,”), in which case all will be returned. Visit the Examples section to see how this plugin can be cast in dozens of different ways.

Text Replace
Replace text with other text in posts, pages, etc. Very handy to create shortcuts to commonly-typed and/or lengthy text/HTML, or for smilies.

Random File
Retrieve the name, path, or link to a randomly chosen file in a specified directory.
Useful for displaying random images/logos or including text from random files onto your site (writing excerpts, multi-line quotes, etc).


2. Copyright Protection

The second issue is protecting your published content. People says “Prevention is better then cure”!. So you can put some restriction on your website to protect content. I found some plugins which is really good for protecting contents.
Copyright Protected Plugins for your wordpress blog

WP-CopyRightPro
Author: Andres Perea V
WP-CopyRightPro is a plug-in that prevents the copying of texts and images from your blog, if you install this plug-in, your content of wordpress will be protected.

Wp-CopyrightPro is a plug-in developed by Andres Perea V. in order to minimize the copying of your website content. This is not a complete solution, but it will avoid 90% of attempts to copy its contents.
This plug-in will
* Disable selection of text
* Disable right click on your WordPress
* Protects from iframes
* Protects from drag and drop images
* WP-CopyRightPro doesn’t have problems with search engines

**Wp-CopyrightPro is very easy to use. Just install and protect your blog!

WP-Content Protector
Author: Anurag
PLUGIN NO MORE SUPPORTED BY THE AUTHER. DEPRECATED FOR IMPROVED PLUGIN Wp-CopyProtect RECOMMENDED TO USE IT.

Use your suitable plugin and protect your blog content from being copied. Please suggest other plugin if you found any to protect content. Thanks, Cheers :-) Similar Posts:

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Dealing With a “Scam” Listing For Your Company Name in the SERPs …

Free Seo Tools, Webmaster Tools, Free Seo Software, Free Seo Guide, free seo submission, free seo tips, seo tools download, Search Engine Optimization, SEO Tools, SEO Software, SEO Ebooks, SEO Tips, SEO Services …
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CSS Three — Connecting The Dots

  

As a web community, we’ve made a lot of exciting progress in regards to CSS3. We’ve put properties like text-shadow & border-radius to good use while stepping into @font-face (not a CSS3-property) and visual effects like transitions and animations. We’ve also spent a great deal of time debating how and when to implement these properties. Just because a property isn’t widely supported by browsers or fully documented at the moment, it doesn’t mean that we shouldn’t be working with it…

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Social Media Marketing/Optimization

Social media marketing, while its concept and fundamentals have been around for a while, has changed remarkably in the past six months. There was a time when a social media link building campaign was very easy. The big search engines valued domains like Squidoo and MySpace to the extent that your profiles could easily rank for targeted keywords. It should come as no surprise that this is no longer the case.

Using social media as an effective link building tactic is still possible but it is no longer as easy as creating profiles, submitting content to social news sites and dominating search engine results pages. It is both fortunate and unfortunate that Google has severely toughened up its standards for sites like MySpace. For marketers, it means a lot more work. For users, it means far less noise and spam in their search results.

Social media optimization is now a relatively delicate process. Traditional link building campaigns often involve blatantly asking for links, or simply buying them. In contrast, social media optimization is only effective if a marketer can convince others to link to material, not by asking, but by creating fantastic content. Most people’s accounts and profiles on social media websites are intrinsically attached to their offline self. Unlike people who run a website that includes a designated “Links” page, social media users are not likely to add a company’s profile as a “friend” or vote for a company’s content just because they’re asked to. The majority of people want their user history on sites like Digg and Reddit, and their friend lists on MySpace and Facebook to reflect something about their personalities. The less socially appealing and more exploited your industry is offline, the harder it will be for you to take advantage of online communities.

The landscape of social media is constantly changing. There is no profile, site or community whose content does not change hourly or, at the most, daily. “Traditional” social media link building, in most respects, was solely spam. Marketers realized that they could get quick, easy non-nofollowed links out of domains whose authority had already been established. There was little need to build a community and, in actual fact, a company who created a spam profile for the sake of linking to their actual websites would not have wanted to attract a great deal of traffic to the profile itself. The primary goal was to have search engine spiders see the profile and the links, add the weight of the links to the authority of the company’s main website and improve the main website’s ranking.

Search engines no longer lend any value whatsoever to links from areas like MySpace profiles. This is not to say, however, that MySpace and its peers are completely useless now; it just means that optimizing with these sites is no longer the simple process it was a few years ago. Search engines and social media website owners alike are aware that the point of social media is not to simply give marketers an easy collection of links. Marketers must now be prepared to contribute to the communities that can send them traffic.

This article documents the procedures and practices that should be followed in order to enjoy the benefits of today’s largest social media entities. With the detailed instructions of how marketers can best optimize these sites, we have also included the quickest, easiest ways to create accounts and add links to other sites. We provide this not because we advocate creating profiles, adding links and not following up with the community in any way, but as a time-saving guide when one is faced with creating multiple profiles across different sites.

Some General Rules

  1. When dealing with social media, you may have to leave your political or moral beliefs behind. For some reason, a high percentage of users at the most popular social media outlets are of a liberal or libertarian persuasion and they tend to join groups and vote on stories accordingly.
  2. In general, people are a lot more wary about social spam now than they were three years ago. Even legitimate yet misguided marketing efforts can be taken as spam by users.
  3. The widespread adoption of the nofollow tag, which tells search engines not to put any value in tagged links, means that marketers need to appeal to communities as a whole instead of simply taking advantage of sites’ domain strength.
  4. Buying votes to gain popularity for submissions on social media websites is even more frowned upon than is buying links in order to rank well in search engines. However, search marketers and webmasters ask their friends, acquaintances and business associates for links all the time. They ask total strangers for links via link submission forms and unsolicited emails. Asking for votes in social media is fine – people have the right to decide your content is not to their liking and not to vote for it. However, when someone has bought a link or a vote, there is no social discretion. Money should never change hands in the social media world.
  5. Every community is different, even if the same people use a number of different communities. People do not behave the same way at LinkedIn as they do at MySpace; neither do they look for the same content at Del.icio.us as they do whilst browsing on StumbleUpon. Every social media effort has to take the intended audience into account.
  6. Even if you have the most compelling content on the Internet, an ugly website, boring Blogspot layout or even a questionable color-scheme can hinder your success with social media. Search engines mightn’t be able to see an ugly background or a slow-loading image, but people can, and they take into account factors like these when deciding whether or not you get their vote.
  7. People can be very mean. Social media is a popularity contest of sorts and people love to bring down things that are popular. When your content receives a lot of attention on a prominent website, there will be those who add nasty comments. Consider those comments as part of your success, because rarely do users bother commenting on content that is receiving no attention.
  8. Timing can be important. When submitting content to sites like Reddit and Digg, it is not a good idea to do so when it is the middle of the night in the United States. The U.S. is the main source of traffic for sites like this and you will generally notice the best results if your content is gaining votes during the United States’ work day and Europe’s evening.

    Although good content can become popular at any time, a good rule to follow is that intellectual submissions that require a user to think are better off being posted on Monday through Wednesday night or Thursday-day. Less-thought provoking submissions can be posted on Thursday evening, Friday and during the weekend. We once recorded a phenomenal link bait success over a Friday-Saturday time period, but the post was just an interesting picture. Few users are in the mood for political or economic discussion at three in the afternoon on a Friday.


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